JD | Backpacker Panda

Search Engine Marketing/ Digital Marketing Executive

Full Time Pune 2 Years Experience
About the Job

This role is located at our office in Koregaon Park, Pune. We are looking for 'SEM Executive’ to join our Sales and Marketing team who is ready to work in an exciting start-up. You are a hands-on team player with great personal relation and interaction skills. You must be available right now and it will be preferred if you are based in Pune.

Your Responsibilities

Responsible for end-to-end Digital Marketing including Search Engine Optimization(SEO), Search Engine Marketing(SEM), Pay-Per-Click(PPC), Social Media Marketing(SMM).

Improve the website's performance to increase the traffic.

Develop and implement link building strategy.

Website analytics and strategy implementation.

Creating Google and other search engine strategies.

Develop and test new keywords.

Deploy and manage Pay-Per-Click, retargeting, and e-mailer campaigns.

Analyze click-through data and present report.

Manage the company’s social media paid campaigns to sustain an engaging audience experience and generate leads.

Research and analyze social media trends including web visitor data, paid campaign performance to improve social media presence and campaign efficacy and maintain reporting metrics.

Work with various company departments to optimize the overall brand presence through social media channels.

Manage, optimize and execute Influencer campaigns. Create best practices and reports fortnightly.

Your Profile

Completed Graduation or undergraduate in the respected field.

1 - 2 years of relevant experience.

In-depth knowledge of SEO, SEM and the digital ecosystem as a whole.

Excellent MS Office skills and Google docs.

Familiarity with keyword placement and other SEO best practices.

Proactive, ability to work independently and aptitude for tough sell environment pressure.

What you can expect from us

To be treated as a partner. Your opinion on every aspect of product and process is important.

Your work will be evaluated solely based on the results.

A healthy, holistic work environment.

Best tools and equipment.

The work process aimed at minimizing interruptions. We want you to be productive and have fun at work.

We'll support you to learn the best new technologies and grow professionally